Len Braunstein


Len Braunstein has been creating and producing custom area rugs and carpet for over 35 years.

Len served as CEO of JSL Carpet from 1988 to 2011, directly marketing and producing custom area rugs and carpet to major decorator showrooms worldwide. Len has been responsible for many of the creative techniques and qualities in use by today's top custom rug importers.

Len established Seldom Seen Designs to continue the production of cutting-edge of unique qualities and techniques and bring them to an array of decorator and design firms in the United States. Seldom Seen Designs is a leader in the creation of new and unusual rugs and carpets, utilizing new fibers, techniques and imagination to expand the horizon of custom rug production.

Gayle Schwartz

National Director of Sales & Marketing

Gayle Schwartz is a “carpet couturier” – with in-depth knowledge of the commercial and residential carpet industry, with an extensive background in global markets. She delivers highly personalized client service, and serves as a valuable liaison between overseas factories and a worldwide client base, as she interfaces on many levels with top management and the A & D community.

Gayle established Carpet Couture & Designs in 2011 – now an affiliate of Seldom Seen Designs as National Sales & Marketing Director, located at our corporate office in Manhattan.  Prior, she was a top performing sales executive servicing high-end trade showrooms in the luxury market and hospitality industry for JSL Carpet.

Prior to JSL, Gayle was VP of Sales and Marketing in the U.S. for CP Carpets Ltd – one of the UK’s leading manufacturers of Wilton and Axminster carpets.  There she doubled US business through aggressive marketing and introduced new lines to a broader client base.

Lee Braunstein

With over 30 years of marketing and finance experience, Lee brings her talents to overseeing the organization & financial end of Seldom Seen Designs. She has been directly involved with the company for seven years and is an integral part of the current growth of Seldom Seen Designs.

Dorothy Fillie

Dorothy Fillie has been with Seldom Seen Designs for over five years as a marketing and interior specialist bringing unique advice to the design trade. She blends styles and techniques to create custom carpet and rugs to fit the highly individualized client’s needs.

With over twenty five years of marketing experience, Dorothy’s strengths are working with a client’s existing ideas and developing a flooring concept to exceed their expectations. Her gift of design style is applied to traditional, to contemporary, and to residential as well as commercial.

Ruth Pariona

Ruth has been with Seldom Seen Designs for three years as a service coordinator dealing in the “nuts and bolts” of the many client needs. Her comprehensive computer system knowledge allows for up to date information and tracking of all custom orders.

Service is her primary concern and Ruth is ready to answer all questions to assist the design trade.